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"Life is like riding a bicycle. To keep your balance, you must keep moving!"

- Albert Einstein

My name is Pascal Pauwels, all my life I am passionate about the BIKE.


After several years of experience in the bicycle world I decided in 2013 to take the challenge and start up my own company in Belgium “Bicycle Assistance”.


As an independent Sales Agent I can offer you a wide range of qualitative products with professional advice.


  • Sensa Bikes (Road / Mountain / Cross / Trekking / Track / Custom)
  • Krigori (e-bikes)
  • Carbon Energized Underwear (Underwear Carbon fibre technology)
  • NowCompany (Powerbar, Topeak, Jagwire, Brooks....)
  • Vittoria (Helmets & shoes)
  • VAR Tools